EXPERIENCE


Advertising Planning & Operations Manager
Razor & Tie Entertainment | KIDZ BOP, New York, NY
December 2010 - Present
- Manage advertising and planning operations for KIDZBOP.com - The Leading Social Network & Video Sharing Site Just for Kids!
- Insert new campaigns and campaign revisions into DFP ad serving system. Test, schedule and traffick online ad creative.
- Responsible for ad product performance: monitoring and optimizing campaigns to ensure that they are delivering on schedule and according to client specifications.
- Manage inventory allocation across direct sales, network sales and house ad campaigns.
- Design house ads and miscellaneous graphics for KIDZBOP.com and the KIDZ BOP brand.
- Collaborate with internal teams to launch new and support existing ad products, brainstorm integration packages and social media strategy, and map out production development.
- Strategize ways to help develop new business and grow existing clients through proactive communication of new or advanced product offerings, or in response to RFPs. Prepare in-depth media plans/sales decks for sponsorship packages.


Website Coordinator
The Walt Disney Company/ESPN Radio, Chicago, IL
September 2008 - December 2010
- Managed, created/coded, and maintained innovative digital content for ESPN1000.com. Contributed to various content on ESPNChicago.com
- Designed original graphics and rich media to complement ESPN branding including click-through ads, logos and miscellaneous assets, plus creative for a wide array of clients.
- Monitored ESPN 1000's Internet stream, maintained programming schedule, and assessed rich media impressions on stream.
- Worked closely with sales team to develop, execute and publicize strategic, interactive online promotions from start to finish including mobile and social media campaigns, micro sites, events and contests.
- Generated balanced content for HTML format newsletter sent to ESPN1 Club members bi-weekly.
- Responsible for launching, managing and maintaining a variety of successful social media pages and campaigns.
- Additionally contributed to website by editing videos/audio, monitoring Internet stream and applying ad insertion.

Marketing Intern
Viacom/MTV Networks, Digital Programming, New York, NY
Jan. 2008 - June 2009
- Effectively expanded MTV and VH1's social networking presence by creating, implementing and marketing websites for large projects including Best Week Ever and BestWeekEver.tv.
- Increased brand visibility and website traffic by producing databases, spreadsheets and PowerPoint presentations to thoroughly analyze and increase user activity.
- Diligently assisted with various research projects on a viral marketing platform by planning and executing successful online advertising campaigns.

Marketing Intern
Student Center, Brooklyn, NY
Aug. 2007-June 2009
- Worked with a team to market, advertise and promote the student center at Brooklyn College.
- Wrote a series of published articles, which centered on major developments and events occurring within the building.
- Utilized over a decade of practice in graphic design by creating various websites, logos, flyers and posters for promotional purposes.

Public Relations Intern
Intelligent Music, Inc., New York, NY
May 2007-Jan. 2008
- Produced and distributed articles and press releases as well as a professional media kit to promote independent recording artist, TOY!!!'s music and non-profit organization.
- Served as a media contact for all publicity and booking inquiries.
- Designed high-traffic websites in addition to a variety of flyers and other promotional materials.
- Led a team of eight public relations peers in the promotion of an annual music showcase held to benefit various children's charities.

EDUCATION
Brooklyn College, Brooklyn, New York
Bachelor of Arts Degree, May 2008
Major: Journalism; Minor: Marketing;
Major GPA: 3.9/4.0 Overall GPA: 3.6/4.0
Clubs: Executive Vice President, Business Leadership Society; Council Member; Students 4 Student Center Revitalization

Kingsborough Community College, Brooklyn, New York
Associate of Applied Science, June 2006
Major: Performing Arts; GPA: 3.7/4.0

HONORS
- Recipient of the Marge Magner Internship Honoraria '08
- Dean's List (Eight consecutive semesters)
- Chi Alpha Epsilon National Honor Society '08
- Golden Key International Honor Society '08
- Phi Theta Kappa International Honor Society '05

SKILLS
- Graphic/web design (HTML, XHTML, CSS), content-management, writing/copyediting, research and analysis, and ad trafficking.
- Extensive utilization of social media and channel surfing platforms.
- Proficient in various software applications including content-management software, Adobe PhotoShop CS3, Dreamweaver CS3, Mac iMovie, NewTek TriCaster Studio, Photo Impact, Paint Shop Pro, Microsoft Office Suite, Omniture Web Analytics, DART for Publishers, AndoMedia (ad insertion) and OSA MediaSpan.

REFERENCES
Available upon request.